Tapping Into Consumers' Perceptions of Health Risks in Municipal Water Supplies
Diane Dupont, Brock University
Municipal drinking water systems in Canada undergo rigorous and frequent water quality testing and deliver high quality tap water to consumers. However, experts estimate that Canadians spend approximately $590 million a year on bottled water. This project tracked consumer perceptions of water quality and consumption choices in the Canadian context and examined trends over time and across regions in Canada.